Trend: The global marketing technology (MarTech) market reached $413B in 2023 and is expected to reach $2,130B by 2032 with a CAGR of 19.38%. The ever growing demand for social media management tools, the rising employment of chatbots, and the increasing need to adapt a holistic view of marketing efforts and measure the impact of campaigns among marketers represent some key factors driving the market.
Investors' Bets: 24 percent of marketers complain that they struggle to create lead-generating content; 35 percent state that a lack of efficient communication between teams presents the greatest challenge in the field. In response to these challenges, STORI (Georgia) has released a platform that streamlines the branding and content creation process. STORI has raised $500K (Pre-Seed). The platform allows for the effortless automated AI-creation and publication of unique social media posts across various platforms whilst adhering to branding guidelines.
STORI has attracted new users in over 110 countries, with the majority in key markets such as the United States and Europe. The month-over-month (MoM) user growth has been roughly 20 percent since its launch in 2023.
The STORI platform has also helped to create over 3,000 brands and 65,000 social media posts. This underscores the significant demand for automation tools within the marketing industry.
To-Do: AI is becoming ubiquitous. The Copenhagen Institute for Future Studies (CIFS) estimates that between 99 and 99.9 percent of the internet's content will be AI-generated by 2030. Besides, real-time website content adaptation for every visitor will be a daily reality. It is a clear future. Now is the right time to innovate in this direction and start building something. It may be a good idea to start developing a similar service but with a primary focus on marketing in messengers like WhatsApp, Telegram and more.
If you're unsure where to start, visit an incubator's page. If you already have a project and need funding for your startup, click here for more details.
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