Immersive video stories as a website

A good idea for your startup

Trend: The global digital video advertising market, with a size of $23B in 2023, is poised to grow at a CAGR of 40.9% by 2030. This growth is being driven by a shift from traditional television to digital media platforms, with desktops and mobile phones emerging as significant avenues for digital video advertising. Meanwhile, interactive videos have recently become increasingly popular. In 2024, videos, especially those of the shorter kind, are hailed as the most engaging content medium. A compelling statistic from Statista reveals that 14.9% of millennials engage with 10-20 hours of video content weekly, underscoring the potential of video marketing to captivate this demographic.

Investors' Bets: A common issue with many business websites is their lack of engagement, which is something that interactive videos could fix. These innovative videos enable viewers to actively engage with content through clickable elements – such as quizzes, hotspots, and "choose your own path" narratives – thus transforming passive viewers into more active participants. Life Inside, a SaaS video marketing startup (Sweden), helping businesses of all sizes make corporate storytelling more authentic using these strategies, has raised £300K (Seed).

Founded in 2022, Life Inside offers an innovative platform that enables businesses to create and embed interactive videos into their websites. Aiming to boost engagement and conversion rates across recruitment, employer branding, sales, and marketing, Life Inside has developed a targeted approach. This strategy has quickly acquired a client base of over 70 businesses, indicating strong market demand for their solution.

To-Do: Developing a similar product could represent a solid opportunity. This market is experiencing significant growth, aligning with trends among millennials. Furthermore, a good idea might be developing a niche product. For example, a similar video marketing tool focused only on recruitment or, at least, consider incorporating such videos into your website.

If you're unsure where to start, visit an incubator's page. If you already have a project and need funding for your startup, click here for more details.

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