Trend: More and more companies have been developing new products to fulfil consumer demand. This has benefited the global market research industry with an annual revenue exceeding $118B in 2023. Additionally, AI has contributed significantly towards this growth. Already today, AI generates product ideas and brings the market research to a whole new level.
Investors' Bets: When you have a new product idea, the major issue in the beginning is quickly working out whether people like it or not. Nowadays, you can go outside and start researching on your own or contact an agency. Anyway, it is a time-consuming, expensive, and demanding process. Even companies like Microsoft spent 3/4 of the time on administration, not on exploring the market. Lakmoos (Czechia), which promises to make market research instant, raised €300K (Pre-Seed).
Lakmoos uses proprietary AI models to replace human survey respondents. These models accurately reflect the dominant opinions within selected target groups. They can instantly answer business-related questions at a fraction of the usual price and time. Unlike monolithic models like ChatGPT, the Lakmoos model operates in layers, and the top layer is tailored to a specific company and stays only in their own model.
The investment will be used to scale sales with test kits to five industries: banking, automotive, telco, energy, and healthcare.
To-Do: If your local market is large enough, build a similar product. Another option might be to become an expert within a specific domain and developing test kits for the most overcrowded commodity niche with severe competition among manufacturing companies. Make sure those companies constantly innovate new products to stay afloat.
If you're unsure where to start, visit an incubator's page. If you already have a project and need funding for your startup, click here for more details.
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