Nurturing a startup idea: do it the other way around
Nurturing a startup idea: do it the other way around
Good to think about
By definition, every startup is full of pivots. It is widely known that 90-100% of startups fully or partially adjust their initial idea as they rapidly adapt their initial ideas, business models, or even entire direction. The precise figure is not important, but it's evident that there are indeed numerous startups that this applies to.
It leads us to the concept that there is little sense in excessively nurturing our initial core idea, meticulously pondering over all the details, and striving for perfection before you even launch the project. The essential ingredient for startup success lies in embracing pivots—multiple pivots.
As someone once said, "To find one good idea, I need many bad ones." However, I've noticed that the majority of aspiring founders are eager to invest their time and energy in searching for good ideas, but only until they come across something reasonably valuable and launch their project.
Subsequently, they roll up their sleeves and "focus on the product."
Although pivoting is a silver bullet, it's much more practical to do it in reverse. We can pick the first “good enough” (core) idea and immediately commence testing it with a live audience. Naturally, this idea should align with current trends and target a sizable market.
Through increased interaction with the market, we encounter the learning loop, gaining a profound understanding of the market dynamics, and generating an array of both good and bad ideas. Only then can we embark on the quest for that perfect breakthrough idea.
It may sound peculiar, but nurturing ideas for your startup should be of lesser concern. At the initial stage, it is crucial to choose just one “good enough” idea to begin with. After all, until you start selling, it's impossible to determine whether or not an idea has the potential to be successful. What should take higher priority is choosing a sizable market and tapping into a rising trend.
Once you launch the project, embark on the quest to discover other ideas worth testing. It becomes gradually easier as time goes by. The market will guide you in the right direction if you ask the right questions.
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