Product focus: user laziness

Good to think about

1. The allure of doing absolutely nothing and still gaining everything in return is irresistible for everybody. Laziness is supreme in this regard.

2. That's why the most sought-after products aren't the ones that propose something "new" for you to do, but rather those that enable you to "do nothing" and still achieve the desired outcome.

3. Consider popular online courses as an example. It's widely known that only 3-6% of participants actually complete them. Why? Because they don't promise the opportunity of "doing nothing." Once enrolled, you must put in the effort whilst still balancing your current job. This calls for great motivation (and financial investment).

4. Now, let's examine the realm of food delivery. Its appeal lies in the promise that you can have food swiftly delivered to your doorstep, whilst you relax at home on the sofa. No need to waste calories or time. Likewise, consider the exciting topic of AI. It tempts us with the prospect of AI systems taking over our tasks.

5. Founder: "Our startup enables you to do this and that while resolving that problem." User: "I simply don't want to do anything. Just show me the end result."

6. What aspects of a user's daily life can they relinquish once they start using your product? If, all else being equal, the answer is "nothing," we'll face tremendous challenges when it comes to achieving the growth.

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