Trend: In the dynamic influencer industry, a significant trend has emerged: influencers are exploring alternative income streams beyond traditional advertising and sponsorships. A key development in this trend is the growing popularity of subscription models. In these models, creators offer exclusive content, privileges, and services to subscribers in exchange for a monthly fee. This approach has gained traction in European and U.S. markets, as well as globally, which reflects a shift towards more sustainable and diversified revenue sources for influencers.
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