Trend: The Co-Living market has witnessed substantial growth in recent years. In 2023, the global market was valued at $13B and is projected to grow at a CAGR of 29.9%, reaching an estimated $63B by 2030. Meanwhile, young adults, particularly Millennials and Gen Z, are experiencing significant financial hardship. As a result, many of them are finding themselves stuck in the rental market.
Investors' Bets: Habitacion, offering a new way of saving through the purchase of a room as a smart alternative to renting, has raised €400K (pre-seed) and achieved the first room sales.
The platform offers two main options: purchasing a room for personal living or as an investment. In the investment scenario, Habitacion manages room rentals, promising annual returns of 6-8% in major cities like Madrid and Barcelona. The value proposition of Habitacion lies in the high quality standards of its rooms and the logistical and management facilities that the startup provides to its customers. The startup probably targets millennials and Gen Z. Shared apartments align well with their needs and priorities. The monetization is probably in mortgage agent fees, room reselling as well as service fees.
To-Do: Purchasing shared apartments, also known as co-ownership or fractional ownership, has gained popularity among startups. Additionally, the combination of growth of the co-living market as well as significant financial constraints met by Gen Z might create an opportunity. Why not to follow this trend?
If you're unsure where to start, visit an incubator's page. If you already have a project and need funding for your startup, click here for more details.
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